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11 Beauty Companies Celebrating and Supporting the LGBTQIA+ Community

In recent years, the beauty industry has taken significant strides towards inclusivity and representation. As the LGBTQIA+ community continues to gain visibility and acceptance, it is crucial to support companies that champion diversity and embrace all identities. Today we will explore 11 beauty companies that have gone above and beyond in their efforts to support the LGBTQIA+ community. From promoting inclusivity in their product offerings to actively engaging with queer artists and influencers, these brands have become beacons of hope and acceptance.

Noto Botanics: A Commitment to Ethical Beauty

Noto Botanics is an all-natural, gender-inclusive beauty brand that believes in the power of self-expression and self-love. The founder, Gloria Noto, is a queer artist who has crafted a line of multipurpose products designed to enhance diverse beauty. Noto Botanics actively supports LGBTQIA+ organizations and creates spaces that celebrate queer culture.

Volition: Beauty Innovations for All

Volition is a crowd-sourced beauty brand that allows consumers to submit their product ideas, and the best ones are brought to life. With a commitment to diversity, Volition ensures that their product range caters to all skin tones, types, and gender identities. By amplifying the voices of their community, they empower everyone to take part in shaping the beauty industry.

Malin + Goetz: Skincare Solutions for All

Malin + Goetz is a skincare brand that prides itself on creating effective, gentle, and inclusive products. Founded by Matthew Malin and Andrew Goetz, a same-sex couple, the brand actively supports LGBTQIA+ organizations and events. Their gender-neutral approach to skincare highlights the importance of inclusivity in daily self-care rituals.

W3ll People: Clean Beauty for All

W3ll People is a clean beauty brand that combines organic ingredients with high-performance formulations. Their product range is designed to cater to all skin tones and types, providing an inclusive experience for all beauty enthusiasts. By offering diverse shades and celebrating beauty in all its forms, W3ll People promotes inclusivity and self-acceptance.

KimChi Chic Beauty: Makeup with a Queer Flair

KimChi Chic Beauty is an iconic makeup brand founded by Kim Chi, a drag queen and a former contestant on RuPaul's Drag Race. The brand celebrates individuality and self-expression, with vibrant and imaginative products that allow customers to unleash their creativity. KimChi Chic Beauty's commitment to the LGBTQIA+ community is evident in its collaborations and support for queer artists.

Freck Beauty: Embracing Uniqueness

Freck Beauty is known for its innovative freckle cosmetic products that celebrate natural beauty and individuality. Founded by queer entrepreneur Remi Brixton, the brand encourages everyone to embrace their unique features and be proud of their authentic selves. Freck Beauty actively supports LGBTQIA+ charities and ensures its products are suitable for a wide range of skin tones and identities.

Beekman 1802: A Rural Escape

Beekman 1802 is a skincare and lifestyle brand founded by Josh Kilmer-Purcell and Brent Ridge, an LGBTQIA+ couple. Inspired by their life on a farm, their products embrace simplicity, sustainability, and inclusivity. Beekman 1802 actively engages with queer artists and organizations, emphasizing the importance of celebrating diverse voices in the beauty community.

Jecca Blac: Makeup for All Genders

Jecca Blac is a gender-free makeup brand that aims to create an inclusive space where everyone feels comfortable and celebrated. By offering products that address specific concerns faced by transgender and non-binary individuals, Jecca Blac has become a trailblazer in the beauty industry. Their range includes color correctors, beard concealers, and versatile palettes that cater to a diverse range of skin tones and gender identities.

Boy Smells: Redefining Fragrance Norms

Boy Smells is a gender-inclusive candle and fragrance brand that challenges traditional notions of scent and gender. Founded by Matthew Herman and David Kien, the brand embraces and celebrates queer culture through its unique scent profiles and eye-catching packaging. Boy Smells actively collaborates with LGBTQIA+ artists and organizations, highlighting the importance of representation in the fragrance industry.

Alder New York: Modern Beauty for All

Alder New York is a modern, unisex skincare brand that focuses on simplicity and efficacy. With a commitment to inclusivity, the brand believes that beauty should be accessible to all genders. Alder New York's products are crafted with natural ingredients and are designed to be versatile, catering to a diverse range of skin types and needs.

One/Size: Makeup with an Empowering Message

One/Size is a makeup brand created by beauty influencer Patrick Starrr, who is known for his empowering messages of self-acceptance and inclusivity. The brand's product range is designed to be inclusive, featuring diverse shades and multifunctional products that allow individuals to express their unique beauty. One/Size actively collaborates with LGBTQIA+ influencers and advocates for representation and acceptance within the beauty industry.

Supporting and Accepting the LGBTQIA+ Community

Supporting and accepting the LGBTQIA+ community in the beauty industry is crucial for creating a more inclusive and diverse world. By promoting representation, self-expression, economic empowerment, allyship, and social change, the industry can play a transformative role in challenging norms and fostering acceptance. As consumers, our voices and choices hold immense power. By consciously supporting LGBTQIA+-friendly beauty brands, we can contribute to a more inclusive and accepting society.

When we prioritize brands that embrace and celebrate the LGBTQIA+ community, we send a clear message that diversity matters. We encourage the beauty industry to expand its product offerings, challenge outdated standards, and create safe spaces for everyone to express their unique identities. Through our purchasing decisions, we can help dismantle harmful stereotypes and promote positive change within the industry and society as a whole.

Moreover, by supporting LGBTQIA+-inclusive brands, we align our personal values with our consumer choices. We affirm our commitment to equality, respect, and acceptance, and actively contribute to building a more inclusive world. By celebrating and embracing diverse identities, we foster self-acceptance and empower individuals to love and embrace their authentic selves.

In addition, supporting these brands fosters a sense of community among consumers who share similar values. It allows us to connect with like-minded individuals, share experiences, and create a supportive network. Together, we can amplify our voices, advocate for change, and inspire others to join the journey towards a more inclusive beauty industry.

Furthermore, by actively discussing and promoting LGBTQIA+-friendly beauty brands, we educate and influence those around us. These conversations open up opportunities for dialogue, raise awareness, and challenge preconceived notions. By sharing our knowledge and experiences, we can foster empathy, understanding, and acceptance, encouraging others to make conscious choices that support inclusivity and equality.

Importance the LGBTQIA+ Community in the Beauty Industry

Representation and Visibility: The beauty industry has a significant influence on societal standards of beauty. By embracing and representing the LGBTQIA+ community, the industry can challenge traditional beauty norms and foster a more inclusive environment. Increased visibility not only allows individuals within the community to feel seen and valued but also educates the broader population about the diverse identities and experiences that exist.

Promoting Self-Expression and Individuality: The LGBTQIA+ community often utilizes beauty and cosmetics as a means of self-expression. By offering a wide range of products that cater to diverse identities, the beauty industry empowers individuals to express their authentic selves and reinforces the notion that beauty is not confined to a specific gender or sexual orientation. Supporting brands that embrace and celebrate this self-expression sends a powerful message of acceptance and equality.

Economic Empowerment: The purchasing power of the LGBTQIA+ community is substantial. According to various studies, the community's buying power exceeds hundreds of billions of dollars globally. By actively supporting LGBTQIA+-friendly brands, consumers can direct their spending towards companies that align with their values. This economic empowerment incentivizes the beauty industry to prioritize inclusivity and work towards creating more welcoming spaces for all individuals.

Allyship and Solidarity: Supporting and accepting the LGBTQIA+ community in the beauty industry extends beyond its direct impact. It demonstrates allyship and solidarity with marginalized communities, contributing to a more inclusive society as a whole. When brands take a stand and actively promote diversity and inclusivity, they inspire other industries to follow suit and foster an environment where acceptance is the norm.

Impacting Social Change: The beauty industry wields significant influence over societal perceptions of beauty and self-worth. By actively supporting and accepting the LGBTQIA+ community, the industry can help break down harmful stereotypes, challenge discrimination, and promote positive social change. When brands use their platforms to advocate for equality and educate their consumers, they play a vital role in shaping a more tolerant and compassionate society.

Importance for Consumers to Support and Accept the LGBTQIA+ Community

Personal Values: Many consumers today prioritize supporting brands that align with their personal values. By actively supporting LGBTQIA+-friendly beauty companies, consumers can contribute to positive change and help create a more inclusive society. Conscious consumerism empowers individuals to use their purchasing power to support causes they believe in.

Authenticity and Self-Acceptance: Beauty and self-care routines are deeply personal, and everyone deserves to feel seen and accepted within the products and brands they choose. By supporting LGBTQIA+-inclusive beauty companies, consumers can find products that resonate with their own identities, promoting self-acceptance and fostering a sense of belonging.

Community Building: Supporting LGBTQIA+-friendly beauty brands creates a sense of community among consumers. It allows individuals to connect with like-minded people who share similar values and experiences. This sense of community can provide comfort and empowerment, particularly for those who may feel marginalized or underrepresented.

Educating and Influencing Others: By actively supporting and discussing LGBTQIA+-inclusive beauty brands, consumers can educate their friends, family, and social circles about the importance of acceptance and equality. These conversations can have a ripple effect, leading to increased awareness, empathy, and inclusivity in society at large.


As the beauty industry continues to evolve, it is heartening to see the emergence of brands that actively support and celebrate the LGBTQIA+ community. Noto Botanics, Volition, Malin + Goetz, W3ll People, KimChi Chic Beauty, Freck Beauty, Beekman 1802, Jecca Blac, Boy Smells, Alder New York, and One/Size are just a few examples of companies that are paving the way for a more inclusive and diverse beauty landscape.

By offering a wide range of products that cater to various skin tones, gender identities, and beauty preferences, these brands are empowering individuals to express their authentic selves. Moreover, their collaborations with queer artists, engagement with LGBTQIA+ organizations, and support for the community demonstrate a genuine commitment to making a positive impact.

When we support these beauty companies, we are not only investing in high-quality products but also contributing to a more inclusive society. By aligning our purchasing power with our values, we can help create a beauty industry that embraces and celebrates the diversity of the LGBTQIA+ community. Let us remember that beauty knows no boundaries, and by supporting these brands, we can all play a role in shaping a more inclusive and accepting world.

Supporting and accepting the LGBTQIA+ community in the beauty industry is not just a matter of personal preference; it is a statement of solidarity, respect, and progress. By standing up for diversity and actively supporting brands that champion inclusivity, we contribute to a more accepting and compassionate society—one where everyone can feel seen, valued, and celebrated. Let us embrace the power of our choices and work together to shape a beauty industry that truly represents and embraces the beauty of all individuals.

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