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A Letter From Our Poshed™ Founder

Updated: Jul 18, 2023

Hey Poshed Peeps! It's Ruth Shrauner here, Poshed On The Go™'s Founder and CEO! I wanted to pop in to share some of the highlights of 2022 and some of the things we're looking forward to in 2023! 🙆‍♀️2022. What. A. Year. 🙆‍♀️ It’s crazy to think that at this time last year I hadn’t publicly announced that I was embarking on this endeavor that you now know as Poshed On The Go™. I had dropped some hints that I was starting something new, but it took me 15 days from writing the check to begin our mobile app development to finally having the courage to share my tech startup company with the world. I'm so happy I decided to start, even though I was completely terrified of entering into this new world of tech startups! Since then, it’s been quite the ride. It’s been a year of…

Ruth with twins

🙈 MASSIVE RISKS. 💰MASSIVE INVESTMENTS. 👩‍🏫MASSIVE LEARNING. 🙏MASSIVE FAITH. But I'm a year into this and I know, without a doubt, that this is where I’m meant to be. I’m more confident than ever that we’re about to launch something huge that will change the beauty industry forever.

There have been so many “coincidences” that have happened (that I like to call “God Winks”) that have affirmed my decision to risk it all by starting this company. I thank God for his guidance this year as I've learned so much through this new venture. A few notable "God Winks" include:

Ruth & Kathleen with phone app
  • We were selected for financial backing from Kansas City’s Digital Sandbox to fund some of the development of the app.

  • After raving about the book Play Bigger, I ran into one of the authors, Chris Lochhead, while on a business trip. Chris is a entrepreneur and three-time CMO of Silicon Valley companies that went public. Thanks to our serendipitous meeting, I was able to chat with him about Poshed™ & get his feedback! My heart sang a little bit when he asked, “Is anyone else doing this?”

  • Poshed™ has been selected for multiple startup accelerators in 2023. While I can’t share the program details yet, we’re very excited to be afforded such opportunities as we go to market this year!

To say that the team and I are entering into 2023 feeling good is an understatement. We’re literally busting at the seams with excitement about what this year will bring as we bring the Poshed™ app to market. YES, the app is actually coming! We will be launching our app LIVE TO THE APP STORES so, so, so soon! We’re currently internally testing the software and should be releasing it soon-ish. One thing I’ve learned this year is to never set public launch dates when it comes to dealing with tech development, you’ll always be behind schedule if you do.

I’d also like to thank some of my teammates – past and present – who have been instrumental in the laying the foundation of Poshed On The Go™.

Kathleen Livingston, Director of Business Operations – I literally wouldn’t be doing any of this without you. You have been my wing-woman from day one and you keep everything going smoothly on a daily basis!

Derrick Wallace, Chief Technical Officer – You basically saved the app’s UI/UX design. SO THANK YOU! It’s so hard to find amazing technical support, and knowing I can trust the decisions you make allows me to sleep at night!

Jerica Wry, Sofia Caputo, & Ryen Parno – Each of you have been extremely helpful in getting Poshed™ off the ground this year! I appreciate your commitment to the mission that we’re bringing to life and the value that you have added to our bigger vision!

Additionally, I'd like to thank every Beauty Professional who has already committed to partnering with Poshed On The Go™ when we launch. Your trust, kindness, and support lets us know that we're on the right track! We truly are building this for you, and hope that you see your own dreams come true through the creation of our partnership!

In the same classification of "awesome people who have supported Poshed™ this year" is YOU. Thank you for being here! Thank you for subscribing! Thank you for cheering us on! Thank you for every social media like, share, or comment! Thank you for telling your friends, family, and beauty professionals about us! IT ALL MEANS MORE THAN YOU'LL EVER KNOW! As a new company, word-of-mouth marketing means everything to us, and truly can make the difference for a successful launch. So, THANK YOU, for everything you have done this year and are continuing to do in 2023 as we live launch our app!

If you're my close friend or family member and you've ever uttered a single word of support to me, please realize that it is not taken lightly. I remember them all! On the days when I doubt myself, your encouragement rings in my ears and helps me push through. THANK YOU for your kindness and uplifting words!

Ruth with husband and twins

Lastly, but far from least, I’d like to take a moment to thank my incredible husband.

I do not know why Ben Shrauner has so much faith in me, but he does! He is my biggest cheerleader and supporter; I couldn’t do any of this without him. Not only does he put up with my crazy risk taking and rollercoaster emotions - he is also an amazing father to our twin toddlers and goes above and beyond for all of us. He steps up whenever necessary to give an extra hand of support, and it doesn't go unnoticed. I'm blessed to have you as a partner, Benniebooboo. I love you.

Overall, we had an awesome 2022 with many successes and many moments of learning! On top of that we've started spreading the word about our app that is about to launch with:

  • over 3,500 website Subscribers waiting to be pampered at home with the launch of our app!

  • over 400 Beauty Professional Subscribers anxiously awaiting the business partnership we’re bringing their way, that will help them grow their businesses with less stress and overwhelm!

  • 6 incredible brand partners that have teamed up with us to provide professional- grade product lines to Poshed On The Go™ Pros and Clients.

Now, seriously, get ready because our app is coming to your app stores very, very soon!! I mean it this time - stay tuned! And, again, thank you for being here!!

Dream big,

Ruth E. Shrauner

Founder & CEO

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