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Incredible Examples of Embracing Inclusivity in the Beauty Industry

July is Disability Pride Month, a time to celebrate the achievements and contributions of people with disabilities. In recent years, there has been a growing recognition of the need for inclusivity and accommodations in various industries, and the beauty industry is no exception. Traditionally, people with disabilities have been overlooked and underserved in this industry. However, encouragingly, there have been significant advancements aimed at addressing these gaps. Today we explore three remarkable innovations that are making waves in the beauty industry and fostering inclusivity for people with disabilities.

inclusivity in beauty industry

L'Oreal's Motorized Lipstick Tool: Enhancing Accessibility with HAPTA Technology


L'Oreal, a leading beauty brand, has introduced a groundbreaking motorized lipstick tool that revolutionizes the way people with disabilities apply lipstick. This innovation utilizes HAPTA (Haptic Assisted Personalized Touch Application) technology to assist individuals who may have limited dexterity or mobility in their hands.


The motorized lipstick tool features a specially designed applicator that provides a controlled and precise application of lipstick with minimal effort. The device's ergonomic design ensures a comfortable grip, while the HAPTA technology adjusts the pressure and speed of the application according to the user's needs. This inclusive solution allows individuals with disabilities to independently apply lipstick, fostering a sense of empowerment and self-expression.


Kohl Kreatives' Flex Collection: Makeup Brushes for All Abilities


Kohl Kreatives has introduced its Flex Collection, a range of makeup brushes designed with inclusivity in mind. These brushes feature flexible brush heads and easy-grip handles, making them accessible to individuals with disabilities.


The flexible brush heads adapt to the contours of the face, ensuring a smooth and even application of makeup. Additionally, the easy-grip handles are designed to accommodate different grasping abilities, providing stability and control during the makeup application process. With the Flex Collection, Kohl Kreatives aims to break down barriers and empower people with disabilities to explore their creativity and enhance their natural beauty.


Poshed On The Go™: Bringing Beauty Services to Your Doorstep


Poshed On The Go™ is a pioneering platform that aims to make beauty services easily accessible to people with disabilities. This mobile beauty app eliminates the challenges faced by individuals with disabilities when visiting physical salons.


Poshed On The Go™ brings professional beauticians of all beauty services directly to the homes of people with disabilities. This personalized and convenient service is particularly beneficial for individuals with sensory needs, as it creates a familiar and comfortable environment. By removing the barriers that often hinder access to beauty services, Poshed On The Go™ is promoting inclusivity, self-care, and confidence among people with disabilities. Download the app below:

Promoting More Accessibility


The beauty industry has long overlooked the needs of people with disabilities, but times are changing. In celebration of Disability Pride Month, we have highlighted three remarkable innovations that are promoting inclusivity and accessibility within the industry - and there are more.


L'Oreal's motorized lipstick tool, Kohl Kreatives' Flex Collection of makeup brushes, and Poshed On The Go™'s mobile beauty app are reshaping the beauty landscape, while catering to the unique needs of individuals with disabilities. By incorporating user-friendly technologies, flexible designs, and convenient services, these advancements empower people with disabilities to express themselves and feel confident in their own skin.


As we move forward, it is crucial for the beauty industry to continue championing inclusivity and making strides towards accommodating the diverse needs of all individuals. By embracing accessibility, we can ensure that beauty truly becomes an inclusive space where everyone feels welcome and celebrated.

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