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The Future Is Female: Celebrating Women-Owned Beauty Businesses on International Women’s Day

Happy International Women's Day! 🧔‍♀️👩🏾👩🏻‍🦰👵🏽

Today, we celebrate all the amazing women who are breaking barriers and shattering glass ceilings. International Women's Day, which is observed annually on March 8, is a chance to honor women's progress, reflect on the struggles of the past, and plan for the future.

Treating yourself to a beauty service from a woman-owned business is a great way to show your support for women entrepreneurs and boost their success. And that’s where we come in!

Poshed On The Go™ is an innovative, female-founded beauty platform, dedicated to making your life easier by providing a seamless experience that allows you to effortlessly find and book high-quality salon services, whether you prefer on-demand or appointment-based services, and then simply sit back, relax, and let those services come to you.💄💅

Today we'd like to give a special shout-out to our fearless leader, CEO and Founder, Ruth Shrauner!

Amazingly, women-owned beauty businesses are everywhere, and they offer unique and diverse services that cater to all of our beauty needs. From hair salons to nail bars, skincare clinics to makeup studios, there is no shortage of options when it comes to celebrating and supporting female entrepreneurs in the beauty industry.

Today, we celebrate the incredible accomplishments of women around the world, and what better way to celebrate than by highlighting women-owned beauty brands? In this post, we’ll also look at some statistics surrounding women-owned businesses in the beauty industry, why we should support them, and how we can celebrate them.

Empowering Women: The Beauty Industry's Role in Promoting Female Entrepreneurship

The beauty industry has historically been a female-dominated field, with most personal appearance occupations held by women. In fact, 83% of individuals in the beauty industry are women, compared to 47% of the overall U.S. workforce. This means that the beauty industry plays a crucial role in promoting gender diversity and inclusivity in the workforce.

Not only does the beauty industry provide employment opportunities for women, but it also fosters entrepreneurship. Many salons and spas are owned and operated by women, with 59% of all employment-based salon businesses being owned by women. This is a significant contrast to the overall private sector, where only 21% of businesses are owned by women.

The beauty industry's emphasis on entrepreneurship provides women with a unique opportunity to own and operate their own businesses. Women-owned beauty businesses can offer a supportive environment for female employees, promoting gender diversity and inclusivity.

By supporting women-owned beauty brands, consumers can help promote entrepreneurship and gender equality in the beauty industry. Not only do these brands offer high-quality products and services, but they also prioritize fair wages for their employees, particularly their female employees. Additionally, supporting women-owned beauty brands can help create a more diverse and inclusive industry, providing equal opportunities for women of all backgrounds.

Despite the fact that women dominate the beauty industry, there is still a gender pay gap. According to data from the U.S. Bureau of Labor Statistics:

  • hair stylists earn 92 cents for every $1 earned by men

  • nail technicians earn 97 cents for every $1 earned by men

  • makeup artists earn 96 cents for every $1 earned by men

  • estheticians earn 97 cents for every $1 earned by men

  • massage therapists earn 89 cents for every $1 earned by men

It’s important to note that these figures also show a wage gap by race for each occupation, but it includes both men and women.

These numbers highlight the need for continued efforts towards pay equity, and the importance of supporting women-owned businesses. By supporting these businesses, we cannot only help close the gender pay gap, but also uplift women and give them the recognition they deserve.

Closing the Gender Pay Gap and Promoting Economic Opportunities for Women

The gender pay gap is unfortunately not limited to the beauty industry. Women in wage and salary jobs across all industries continue to earn less than their male counterparts. In 2020, women who worked full time had a median weekly earnings of $891, which is only 82.3% of what men earned in the same roles.

This wage gap has a significant impact on women's lives, with more women than men living below the poverty level, despite being in the labor force for at least 27 weeks in 2019. The working-poor rate for women was 4.5%, while it was only 3.5% for men.

These statistics highlight the importance of supporting women-owned businesses, particularly in the beauty industry, as a means of creating economic opportunities for women. Buying from beauty brands run by women can help reduce the wage gap between men and women by rewarding companies that provide equal pay for equal work.

Moreover, women are more likely to work in the beauty industry than in other industries, and they own more businesses in this field than in any other. By buying beauty products from companies owned by women, you can help make the industry more diverse and open to women from all walks of life.

In addition, supporting women-owned businesses in the beauty industry can help provide economic stability for women. The beauty industry has a history of being recession-proof, meaning that it continues to thrive even during economic downturns. By supporting women-owned beauty brands, consumers can help ensure that these businesses remain successful, providing employment and financial security for women.

In summary, while the gender pay gap is a significant issue that affects women in all industries, supporting women-owned beauty brands is one way consumers can help close the gap. Additionally, supporting women-owned beauty brands can help provide financial stability for women, creating a brighter future for all.

So, without further ado, let’s celebrate some of our favorite women-owned beauty brands!

A|N founder, Ashley Nordman, knows firsthand what it’s like to struggle with acne and just how debilitating it can be. Through her education and experience as a licensed medical esthetician, and fueled by her fiery passion to help others, Ashley set out to bring positive change to the lives of others who have experienced similar struggles. With laser-focused determination and the willingness to take a leap of faith, Ashley created A|N Skin & Beauty from her kitchen table in 2020, launching her first product. We are thrilled to have A|N Skin & Beauty as a brand partner of Poshed On The Go™!

Growing up struggling with her skin; Trina Fiala, Founder and Co-CEO of Veribella, resolved to just settle with her chronic dry skin, random breakouts, and painful eczema as part of her normal existence. As her desire for more sophisticated and elevated options emerged it seemed only fitting to discover this combination for herself. After meeting a quirky chemist with an extensive background in cosmetics and formulating for a major beauty brand, the possibilities and exploration began to take shape. And here at Poshed On The Go™, we are so excited to be partnering with yet ANOTHER female-founded company!

Beauty is a lifestyle. If you disagree, scroll #makeupjunkie on Instagram feed, or ask Mirabella’s new owners Layne and Miranda Coggins. While the professional makeup brand adopted this philosophy in early 2014, the Coggins have vowed to embrace it; spending the first seven months of ownership improving product formulations and developing sleek modern packaging in an effort to complete the salon beauty experience and create excitement among the clean cosmetic brand's current customer base. And even before the Coggins’, Mirabella was originally born out of frustration with the quality of cosmetic brands available to salon professionals by makeup artist and salon owner Christy Thurston in 2002. Another wonderful partnership with Poshed On The Go™ that was female-founded and is still female-led!

Glossier, founded by Emily Weiss in 2014, is a beauty brand that prides itself on creating products that enhance natural beauty. The brand has become a cult favorite among millennials and Gen Z thanks to its fresh, minimalistic aesthetic and innovative approach to beauty. Glossier has expanded its product line to include skincare, makeup, and fragrance, and it continues to lead the pack in terms of innovation and inclusivity.

Launched by Rihanna in 2017, Fenty Beauty has made waves in the beauty industry for its groundbreaking approach to inclusivity. With a foundation range that includes 50 shades, Fenty Beauty has set a new standard for diversity in the beauty industry. The brand's high-quality and innovative products have earned a loyal following among beauty enthusiasts and makeup artists alike.

Huda Beauty, founded by Huda Kattan in 2013, has become one of the most successful beauty brands in the world. The brand's products are known for their high quality and innovative formulas, and they are beloved by makeup artists and beauty enthusiasts around the world. Huda Beauty's product line includes makeup, skincare, and fragrance, and the brand has earned a reputation for its inclusivity and commitment to diversity.

The Lip Bar, founded by Melissa Butler in 2012, is a beauty brand that specializes in creating high-quality, vegan, and cruelty-free lipsticks. The brand's mission is to challenge traditional beauty standards and empower women to express themselves through bold and vibrant lip colors. The Lip Bar has earned a loyal following among beauty enthusiasts and celebrities alike, and the brand's products are known for their long-lasting formulas and rich, pigmented colors.

Briogeo, founded by Nancy Twine in 2013, is a haircare brand that specializes in creating clean, natural, and effective products. The brand's products are formulated without harsh chemicals and synthetic ingredients, and they are safe for all hair types. Briogeo's mission is to create products that promote healthy hair and empower women to embrace their natural hair texture.

Beauty Bakerie, founded by Cashmere Nicole in 2011, is a beauty brand that specializes in creating long-lasting and smudge-proof makeup products. The brand's products are inspired by sweet treats and desserts, and they are beloved by beauty enthusiasts and makeup artists around the world. Beauty Bakerie's mission is to create makeup that makes women feel confident and empowered, and the brand has earned a reputation for its inclusivity and commitment to diversity.

The Honey Pot Company, founded by Beatrice Dixon in 2012, is a feminine care brand that specializes in creating natural and effective products for women's health. The brand's products are made with herbal ingredients and are free from harsh chemicals and synthetic fragrances. The Honey Pot Company's mission is to create products that promote women's health and wellness and empower women to take control of their bodies.

These are just a few of the many women-owned beauty brands that are making waves in the industry. By supporting these brands, we can help to create a more inclusive and diverse beauty industry that celebrates and empowers women. 💄💅🏾👩🏽‍🦱

Why Support Women-Owned Businesses?

Here are just a few reasons why you should consider booking your next beauty appointment with a women-owned business:

👉 Women-owned businesses are often more inclusive and welcoming of diverse customers. They understand the unique needs and preferences of women and are committed to creating an environment where everyone feels comfortable and valued.

👉🏽Women-owned businesses offer a wider range of services and products. They are constantly innovating and experimenting with new techniques and trends, which means that you have more options to choose from and can find the perfect beauty service for you.

👉🏿 By supporting a women-owned business you are investing in the success of women. You are helping to create more opportunities for women entrepreneurs to thrive and grow, which in turn helps to build stronger, more resilient communities.

So why not make this International Women's Day extra special by booking your next beauty appointment with a women-owned business? Whether you're in the mood for a fresh haircut, a relaxing massage, or a bold new makeup look, there's a female entrepreneur out there who can help you look and feel your best. 💁‍♀️

But let's not stop at just booking an appointment. We can do more to support these amazing women who are making a difference in the beauty industry!

How to Celebrate Women-Owned Businesses

Here are a few more ideas to help you celebrate and support women-owned beauty businesses:

1. Spread the word on social media

Social media is a powerful tool for spreading awareness and promoting businesses. Share a post about your positive experience at a women-owned beauty business and tag them in your post. You can also use hashtags like #womenownedbusiness #supportwomen #womeninbeauty to help promote women-owned beauty businesses to a wider audience.

2. Write a positive review

Positive reviews can go a long way in helping a business grow and attract new customers. Take a few minutes to write a review for a women-owned beauty business you've visited. Be sure to highlight what you loved about the service, the staff, and the overall experience. Your review could help someone else discover and support a women-owned business.

3. Refer your friends

Word of mouth is one of the most effective ways to promote a business. If you have friends or family members who are looking for a new beauty service, recommend a women-owned business to them. You can even offer to go with them to their appointment and make it a fun girls' day out.

4. Purchase products from women-owned beauty brands

Many women-owned beauty businesses also sell their own line of products. By purchasing products from these businesses, you are directly supporting their growth and success. You can also feel good about supporting a business that is committed to using high-quality, natural, and sustainable ingredients.

5. Attend events hosted by women-owned beauty businesses

Many women-owned beauty businesses host events like makeup classes, skincare workshops, and product launches. Attending these events is a great way to learn more about the business, meet other like-minded women, and support a female entrepreneur. Plus, you may even get to try out some new products or services!

6. Tip generously

If you receive excellent service at a women-owned beauty business, consider leaving a generous tip to show your appreciation. Many small businesses rely heavily on tips to support their staff (or themselves) and keep their businesses running smoothly. By tipping well, you are not only showing your gratitude for a job well done, but you are also contributing to the success of the business.


To wrap it up, celebrating women-owned beauty businesses is an important way to support female entrepreneurs and promote inclusivity and diversity in the beauty industry.

By booking your next appointment at a woman-owned business, you are not only treating yourself to a much-deserved beauty service but also contributing to a female entrepreneur's success.

So go ahead, book that appointment today, and celebrate International Women's Day in style! 💄💅

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